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SANTOS ORGANICS INNOVATION LAB

Grow Conscious Brands That Move the World

From local farmers and makers to purpose-driven wellness brands; SOIL nurtures, launches, and scales businesses that champion people and planet.

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WHAT IS SOIL

FROM SOIL TO SHELF

SOIL is an incubator and launchpad for conscious, sustainable brands rooted in local ecosystems. Born from decades of supporting organic farming, community projects, and ethical business, SOIL gives ethical brands the infrastructure they need to thrive — from distribution and packaging to retail and storytelling.

Growth at SOIL is rooted in relationships, with farmers, makers, customers, and the broader local ecosystem. We prioritise ethical sourcing, sustainability, and community connection as core drivers of long-term success. Because a strong brand doesn’t just sell - it contributes.

SOIL connects conscious brands with established retail networks, beginning with Santos Organics and expanding into aligned wholesale partners. We help navigate ranging, pricing, and retail readiness so your product doesn’t just launch - it lands well. Our focus is long-term placement, not short-term listings.

We bring nearly 50 years of natural retail insight to help shape brands that resonate on shelf and online. From positioning and pricing strategy to storytelling and launch planning, we work alongside founders to refine what makes their product compelling. It’s practical guidance grounded in real-world retail experience.

SOIL provides access to warehousing, logistics, and packaging capabilities that reduce the burden on early-stage brands. Whether it’s repacking, storage, or scaling production systems, we help build operational foundations that are efficient and scalable. This allows founders to focus on product quality and brand growth.

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CARING FOR OUR LOCAL COMMUNITY

We donated $1500 to The Returning, an Aboriginal-led not-for-profit organisation, governed by a majority Aboriginal, all women Board of Directors and team. The Returning runs 7 programs across the region focusing on Indigenous ways of relationality, reciprocity, care and connection. They support artists, elders, youth, pregnant women and families in our region, bringing our community back to Country for healing with culture.

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MEET OUR LOCAL GROWERS

Misty Creek Agroforestry

What is Misty Creek Agroforestry? A beautiful agriculture that is ecologically, economically and socially sound. A perennial-based system that is attempting to break the mould of the destructive annual agriculture and diet.

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Conscious Ground

Conscious Ground is a certified organic farm in Byron Bay dedicated to regenerating land and providing healthy produce for the community. Bringing together future leaders through education in regenerative, holistic food and wellness practices.

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Organic Forrest

I am a part of our family team which operates over our four Certified Organic properties and I appreciate the commitment and dedication of them to the outcomes we achieve together.

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Five Sixty Farms

Hey !!...I'm Pepe from Five Sixty Farms. I'm a father of 8 home-schooled kids and married to the amazing Jacqui.  We love the earth we are blessed to caretake and see the plants respond with utmost happiness.  

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Bio Organics Farm

Meet one of Santos Organics' local and certified organic farmers, The Bio Organic Farm near Murwillumbah, a family run business managed by Oogie and Basil with their two little boys. Follow their farming journey on Instagram @thebioorganicfarm

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Tobias O'Grady

My name is Tobias O'Grady and I am farming at Johny’s Garden, Duranbah NSW (certified organic). You can follow my farming journey on Instagram @ag_venture.

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YOUR 7 DAY A WEEK FARMERS MARKET

We source our certified organic produce from local farmers ensuring the freshest, most local product you can find in the region.

We're striving for an anti competitve market where local farmers are empowered to grow a diverse range of crops with guaranteed access to market.

Shopping with Santos Organics means your supporting farming as a career choice and ensuring longevity of farming in this region.

Think Local

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Explore Locally Grown Products

  • Organic Dried Apricots - Santos Organics
    $35.95

    SO Organic Dried Apricots 1kg

    Dried apricots are a tasty and nutritious snack, a great addition to lunchboxes, muesli, trail mixes, or baking. Apricots are high in beta-carot...

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  • $46.95

    SO Organic Ginger Powder 1kg

    Organic Ginger Powder can be used in sweet and savoury dishes, cakes, biscuits, hot drinks, porridges, curries and soups just to name a few. The...

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  • $8.95

    SO Aluminium Free Bicarb Soda 1kg

    Aluminium Free Bicarb Soda has many uses. It is popular to give bakegoods like bread, cakes, muffins and cookies a light and fluffy texture Alum...

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  • $8.95

    SO Organic Buckwheat Kernels 1kg

    Organic Buckwheat Kernels are highly nutritious and are naturally gluten free Organic Buckwheat kernels have a rich amino acid profile and are a...

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  • $12.95

    SO Organic Brown Linseed 1kg

    Organic Brown Linseed, also known as flaxseed, is a powerful seed packed full of nutrients. Did you know, flaxseed was cultivated in Babylon as ...

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